OUR STORY

This is deeper
than a cola.

niyya — نيّة — means intention. This company is a call on Muslims to build their own: our own brands, our own supply chains, our own institutions — and to give as we grow. It starts with something as simple as a cola.

نيّة
THE JOURNEY

From a question to a can.

01
The question

Why do our shelves belong to someone else?

For decades, the world's most popular beverages have been tied to companies whose values don't align with ours. When the boycott wave rose, millions asked the same question — and mostly found cheap answers. We wanted a better one.

02
The beginning

Born in Kuala Lumpur.

niyya began in Kuala Lumpur with a simple conviction: the ummah deserves a world-class cola of its own. A halal recipe crafted to German standards, with the promise to Palestinian orphans built in from day one.

03
The name

Named with intention.

niyya — نيّة — is the intention behind an act. The name is the mission: refreshment on one end, provision for Palestine's children on the other, and transparency in between.

04
The standard

Two homes, one bar.

European product standards meet the halal heartland. Built in Malaysia — the world's reference for halal certification — with a recipe crafted to German quality expectations.

niyya cola flat-lay with dates, olive branch and Arabic calligraphy
WHAT WE BELIEVE

Ethical shouldn't mean amateur.

The cause deserves world-class execution — in the recipe, the design, the logistics and the reporting.

If we call on our community to choose its own brands, those brands must be worth choosing.

THE BAR
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Be part of the story.

Drink it. Stock it. Share it. Every can is a brick.

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